This month sees the launch of a new campaign from breast cancer awareness charity CoppaFeel!, with the aim to get us talking about breast cancer, checking our boobs and learning what our normal feels like.
With hormonal changes, pregnancy and breastfeeding, we all know there are constant fluctuations in our breasts, but being a busy Mum and always putting the children first makes it all the more important to take some time out for yourself and check regularly to ascertain what your ‘normal’ is.
The charity’s founder Kris Hallenga, herself diagnosed with stage four breast cancer at the age of 23, recently took to the road to ask women what their personal descriptions were. Other than big, small, perky or saggy the adjectives were lacking; #WhatNormalFeelsLike aims to change that.
Kris commented on her discovery; “By challenging women to truly describe how their breasts look and feel beyond these limiting descriptions, CoppaFeel! aims to widen the nation’s vocabulary and make checking your breasts the norm. Your boobs are a part of you. You should know them inside out. How they feel, what they look like, what’s unique to each one!”
Did you know the vast majority of women in the UK check their weight more regularly than their breasts for signs and symptoms of breast cancer? So how do you check them? How do you do it properly? And when? Did you know there is no particular right or wrong way to check your boobs; just get involved, give them a squeeze and start getting to know them! Checking your boobs takes less that five minutes, which is why CoppaFeel! produces helpful reminders of what to look out for on a shower sticker (available from http://www.coppafeel.org) – it’s the perfect time and place to do it, even if it’s the only time you can have five minutes to yourself away from the little ones! Look out for changes in the skin texture, for example puckering or dimpling, nipple inversion or changes in direction and rashes or crusting of the nipple and surrounding areas or discharge from the nipples. Feel your breasts so you can be aware of any new lumps or thickening, any painful areas or swelling. Look out for changes in size and shape, and any areas of swelling around your armpit or collarbone. By taking the time to get to know your boobs and get to know just exactly what’s normal for you, you’re more likely to spot when something isn’t quite right.
Kris founded CoppaFeel! with the aim to stamp out late detection and misdiagnosis of breast cancer, by ensuring that people know the signs and symptoms, know what their boobs look and feel like on a week to week basis, check their boobs regularly throughout their lifetime and have the confidence to seek medical referral when they detect abnormalities. CoppaFeel! strives for a country where no one dies of breast cancer because of late detection or misdiagnosis.
To open up the conversation and raise awareness CoppaFeel! are touring the country popping up at Festivals, beaches and town centres nationwide. So whether your normal is solid or squishy, pointy or perky, bumpy or marshmallowy join in the conversation and tell CoppaFeel! #whatnormalfeelslike to you, because knowing your boobs could save your life…
For you monthly free* text reminder from CoppaFeel! to check your boobs; text NORMAL + ‘Your word’ to 70300
*Standard network rates apply for the initial text. Every following text you receive is free