Guest Blog – Project Wild Thing

We get hundreds of emails into the Netmums press release mailing box every but this week one really caught our attention. It was about the launch of a new film for half term called Project Wild Thing. It was directed by a dad who was fed up of seeing his kids playing with gadgets instead of enjoying the outdoors.  We asked that dad, David Bond, to tell us about the inspiration for the film and the exciting new movement.


A year ago I found myself sitting in the back of a rickshaw, travelling at some speed through London, shouting through a megaphone at the Apple store.

“Stop buying iPads. You’ve got enough iPads now. That’s enough iPads.”

I’m a 40-year-old father of two from South London but I’d become a guerrilla activist, Nature - let's get it backtaking to the streets of London to shout at technology brands.

For the past few years I have been engaged in an experiment. I came downstairs one morning to find my children transfixed by the television. I asked myself a question. Where was the outdoors in my children’s lives? Growing up I used to love spending time in nature. I’d throw down my school bag and run straight out into the garden to play. My children don’t do that. I wanted to know why.

It was time to get back to nature.

I gave myself a new job, Marketing Director for Nature, and made it my mission to get British kids outdoors by selling them something they actually need: nature.

I made a film, PROJECT WILD THING , about my efforts to get children outdoors. It’s out in cinemas nationwide from today (Friday 25th October), with some amazing event screenings around the country. You can find your nearest screening here

I’ve made other documentaries, but I’m really excited about this film. It has a huge group of organisations behind it – schools, conservation charities, health authorities and the amazing Netmums. They are supporting a unique campaign to reconnect children with nature, launching alongside the film, which is all about encouraging parents to swap 30 minutes of their kids daily screen time for an extra 30 minutes of wild time.

Nature is a parent’s dream: it’s exciting, makes kids healthier and happier, and it’s free. project widlthing girl with frogEven if you live in the middle of the city, there are so many opportunities to get outdoors and learn about the natural world.  The listings pages on Netmums one of the UK’s great sources of information about where to go with kids outside. I had no idea just how much was going on in my corner of South East London before I checked the Netmums site. If you are stuck for something to do outdoors with your child this half term, I’d definitely recommend it.

But the most important thing is to open the door and step outside. Children in the UK are some of the most disconnected from nature in the world. As parents, we can make all the difference.

Come and watch the film this weekend, sign up to the Project Wild Thing movement , and get a good dose of wild time this half term!

Project wildthing poster


Team Netmums will be going to see the film and we hope you’ll be inspired to reconnect your kids to nature too. Let us know what you think about Project Wild Thing in the comments below.

About The Netmums Blog

The Netmums Blog brings you a behind the scenes look at Netmums, as well as some fabulous guest bloggers and an up to date look at what's new on our Parent Bloggers Network.
This entry was posted in activism, campaign, Charity, Nature, Uncategorized and tagged , , , . Bookmark the permalink.

3 Responses to Guest Blog – Project Wild Thing

  1. A subject close to my heart! I’ve signed up to the movement and am looking forward to seeing the film. I have a blog about getting outside into the natural world with my toddler, too –

  2. Mary Beth says:

    Love it! I’ve signed up and look forward to enjoying nature with the kids!

  3. Amazing! Its truly remarkable paragraph, I have got much
    clear idea regarding from this post.

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