Keep Watching

Fridays we usually give you a behind the scenes update from Team Netmums but this week we’re passing the reins to Kate Rowland, CEO of Meningitis UK, who talks to Netmums about the launch of a new campaign called ‘Keep Watching’.

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For those of you with older children you’ve no doubt had a hectic whirlwind of activity with back to school! We had a similarly busy time here at Meningitis UK but for a different reason, as September marks the culmination of many months of hard work as we launched an exciting new film campaign called ‘Meningitis: Keep Watching’ in collaboration with the Meningitis Research Foundation and Meningitis Trust.

At the heart of the campaign is an innovative short film that you can see on our Facebook page: www.meningitiskeepwatching.co.uk  We would love you to share it to help spread the word that meningitis remains a real threat to families in the UK.

We launched the campaign after hearing the results of a recent survey which found that over two thirds of UK parents don’t realise that current vaccines do not protect against all forms of meningitis. The research also showed that only one in five UK parents knew that babies under 12 months are most at risk of the disease, which can kill in as little as four hours. This inspired our three organisations to join together to make more parents aware of meningitis and encourage them to remain vigilant for its symptoms.

We wanted to do something that would get attention so approached Bare Films to produce a film that mums could share through Facebook. We decided to harness the power of word of mouth and social networks as over 90% of mums in the UK have a Facebook account and word of mouth is the most trusted source of recommendation.

Last week, I was thrilled to be part of a special live online TV show to launch the ‘Meningitis: Keep Watching’ campaign. I was joined in the studio by Angela Cloke, whose son Samuel contracted meningitis when he was just 18 months old and Dr Nelly Ninis, a consultant paediatrician at London’s St Mary’s Hospital – a centre of excellence for meningitis.

As Chief Executive of one of the UK’s leading meningitis charities, I’ve had the privilege of meeting many families whose lives have been changed forever by this devastating disease. Meningitis is every parent’s worst nightmare and currently affects around 3,400 people every year in the UK and kills more babies than any other infectious disease.

We are all immensely proud to be a part of the ‘Meningitis: Keep Watching’ campaign. We hope it will be a highly successful campaign and save lives and prevent disability.

Kate Rowland
Chief Executive – Meningitis UK

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If you have any worries or concerns do either phone NHS Direct (England and Wales) 0845 46 47  or NHS 24 08454 24 24 24 (Scotland)  or see your GP as soon as possible and if you want to talk about anything, don’t forget we have Parent Supporters on hand to help you in our Drop-in Clinic

About The Netmums Blog

The Netmums Blog brings you a behind the scenes look at Netmums, as well as some fabulous guest bloggers and an up to date look at what's new on our Parent Bloggers Network.
This entry was posted in Babies, Charity, Meningitis and tagged , , . Bookmark the permalink.

3 Responses to Keep Watching

  1. calmyourbeans says:

    Reblogged this on calmyourbeans.

  2. BLACK HAT HACKER says:

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